Doha Today / Souq

Blueair launches DustMagnet air purifier for healthier indoors

Published: 28 Aug 2022 - 08:09 am | Last Updated: 28 Aug 2022 - 08:27 am

The Peninsula

Doha: Swedish air purification expert Blueair has launched its newest air purifier, DustMagnet which has been uniquely designed to catch airborne dust before it settles on floors and surfaces.

Blueair, founded in Sweden and part of the Unilever family of brands, has been providing Air purification product and services since 25 years, with products sold in over 60 countries around the world.

Using Blueair’s advanced technologies, DustMagnet delivers increased clean air in a slick Scandinavian design that blends into the home like any other furniture.

In GCC countries, it was found that 91 percent of residents consider indoor air quality to be important for their day-to-day health and only 45 percent of the residents consider their indoor air quality to be very good in the home. Blueair’s DustMagnet technology is uniquely designed to attract airborne dust particles like a magnet before they settle on floors and surfaces. Thanks to a powerful airflow in combination with two positively charged pre-filters, airborne dust is captured and removed, resulting in less time spent dusting and vacuuming.

In addition to dust, the DustMagnet effectively inactivates germs and removes 99.97 percent of airborne particles down to 0,1 micron in size, like allergens, pollen, mould, pet dander and microplastics from the air, thanks to Blueair’s HEPASilent technology. The activated carbon in the DustMagnet filter also removes unpleasant household odours and smoke.

Blueair’s unique HEPASilent filtration technology can also use less dense filters than traditional air purifiers. Therefore, the DustMagnet can produce more clean air at less air pressure, meaning whisper silent operation and less energy use than a light bulb.

Information suggests that around 150 million people around the world are allergic to dust so it’s unsurprising that dust tops the list of concerns for home and office air quality across the globe. Breathing in fine dust or harmful PM2.5 (fine particulate matter), can penetrate deep into the lungs and cause respiratory difficulties, heart and lung problems, and a host of other diseases. DustMagnet effectively inactivates various types of germs and removes allergens, dust, pollen, mould, pet dander and microplastics from the air.

Available in two sizes, the DustMagnet 5210i and 5440i is independently verified to clean rooms between 20m² and 33 m². DustMagnet is designed to blend into the home décor.
At Blueair, Design of an air purifier is as important as its function and consumers today want air purifiers to look like a machine and more. This is why Blueair combines function and aesthetics of its products, especially when designing DustMagnet, to create an air purifier that looks like a piece of furniture. DustMagnet can be used as a bedside table or prominently placed as a signature piece in your living room. 

With smart connected features and geofencing technology, the DustMagnet ensures a clean home wherever you are. The “Auto Mode” function with a smart sensor monitors real-time air quality conditions and auto-adjusts to optimise cleaning performance. Thanks to the “Welcome Home” feature in the Blueair app, DustMagnet goes into standby mode when you leave the house and turns back on as you approach home, ensuring dust-free air when you arrive. Moreover, DustMagnet “Night Mode” will clean the air at low fan speed with dimmed LED lights so you can enjoy a great night’s sleep. DustMagnet is also Amazon Alexa and Google Home compatible.

“Blueair is a world leading producer of air purification solutions for home and professional use. Blueair has delivered innovative, best-in-class, energy efficient products for many years and we at Video Home and Electronic Centre are confident we will be able to offer many such innovative products in Qatar,” said CV Rappai, Director and CEO at Video Home & Electronic Centre. DustMagnet is now available in leading hypermarkets, and all Jumbo retail stores across Qatar.